Thursday, March 27, 2008

Predictably Irrational by Dan Ariely

A fascinating look at human behavior. Ariely, a "behavioral economist," says that we are wrong when we expect people to behave in rational ways. Not only are we irrational in the ways we make our decisions, but we are predictable in our irrationality. This book provided a lot of food for thought, was written well, and was entertaining as well as educational. How much better could things get? I would highly recommend it.

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